Episode 57
Jennie Kaylie, Founder & CEO of Rock the Brands, shares her expertise on aligning brand strategy, culture, and CX to build lasting brand equity. She discusses innovative approaches like future-proofing through backcasting, leveraging AI for rapid insights, and fostering a company culture that empowers employees to deliver authentic brand experiences.
Episode 54
Peter Fogelsanger, a seasoned fractional executive specializing in building winning partner ecosystems, shares why thriving partner ecosystems are essential for scaling customer success and enhancing the customer journey, and how today's partner programs must move beyond simple referral models to create truly integrated, collaborative ecosystems that drive real business impact
Episode 53
Dave Sommer, SVP at Bazaarvoice and former executive at Meta and Snap, shares how the most effective brands today are built not just through ads, but through authentic, emotionally engaging experiences amplified at scale
Episode 40
Brad Smith, Founder of Vector Business Navigation, shares how you can how to create a truly customer-centric organization by aligning your brand with your CX strategy, empowering employees, and leveraging technology to enhance the customer journey
Episode 36
Michael Fulvio, CX Director at Snipes, reveals how they build emotional connections and utilize data-driven decision-making to strengthening their brand's community
Episode 32
Author and speaker Stacey Sherman shares fascinating insights on consumer behavior and how it shapes customer experience, such as how our minds can transform the way we lead and interact
Episode 28
Author and CX Expert Jim Tincher joins Matt to break down how how you can create moments of genuine delight in your B2B experiences to drive long-term success
Episode 27
Mary Ellen Grom, Executive Director of CX at AFL, joins Matt to break down how her organization's approach to CX is changing the game by breaking down silos and merging CX with business metrics
Episode 20
Guest CX expert Michelle Martinez joins Matt to talk about how focusing on her company's culture enabled her to innovate and scale CX for clients
Episode 18
Joel Rubinson of Rubinson Partners joins Matt to explore the movable middle, segmentation, and personas
Episode 16
The University of Houston's Michael Pettiette joins Matt to discuss personas, environments, reflections, and CX capabilities that you can leverage to aid your business
Episode 6
Vin Varma, Chief Experience Officer of Oak Street Health, joins Matt for a discussion about improving the patient experience
Episode 1
Greg Stuart, CEO of MMA Global, joins Matt to discuss why CMOs are focusing on CX to create value